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The Language of Content Strategy by Scott Abel, Rahel Anne Bailie

The Language of Content Strategy Scott Abel, Rahel Anne Bailie ebook
Page: 138
ISBN: 9781937434342
Format: pdf
Publisher: XML Press

Few companies afford to ignore languages in their strategic work. Sep 22, 2011 - The same concept works for content strategy: we can look at the content we create as a single body, and the goals of each piece of content as part of a single overarching goal. Giving out your content on social media will see that what stands out, will probably be an image or a video. Globalization has brought different cultures and languages closer to businesses. Creating useful content that builds trust and affinity by attracting your target customer is always the right strategy. Let's go through five signs that show when the company's language strategy indirect, and thus the updating task is easy to postpone almost infinitely. Jan 31, 2014 - A smart content strategy can take advantage of long tail search terms and semantic/natural language search. Apr 10, 2014 - language-strategy. Wise language and translation choices are part of an international success. Recommended action: Hire people to read the content in every language. Speak in a universal language that everyone can understand and remember. May 9, 2014 - Everyone understands an image. Aug 28, 2013 - Technical language might as well be a foreign language to most content strategists.